Loli’s Day: Background Research / July. 2020

In the summer design practice, I chose to design the visual system for the virtual Festival “Loli’s day”, in order to challenge and question the aesthetics of “cuteness” of women in Contemporary Chinese social culture.

When I first chose “loli subculture” as the topic of this design project, I did some background research to help me understand the design object and establish the design purpose.