Loli’s Day : Visual Concepts / July-Aug. 2020

Loli’s Day: As a critique of the cuteness-oriented “Loli style” aesthetics, the core issue of this project is how to use visual techniques to achieve it? In the process of concept generation, I try to redefine what is feminine cuteness with women as the main body, so as to reshape the connotation of the festival and show its resistance. Young, disempowered and flawless female appearance (lollipop) as the standard of cuteness can be broken by sharp, uncomfortable, imperfect visual elements (thorns).

Process Drafts:

Final Concept: The Lollipop with Thorns/ The Uncomfortable Licking

The Brochure Design

Loli’s Day: Background Research / July. 2020

In the summer design practice, I chose to design the visual system for the virtual Festival “Loli’s day”, in order to challenge and question the aesthetics of “cuteness” of women in Contemporary Chinese social culture.

When I first chose “loli subculture” as the topic of this design project, I did some background research to help me understand the design object and establish the design purpose.