So persuasive is the power of the institutions we have created that they shape not only our preferences but actually our sense of possibilities.
Ivan Illich
Following the open studio, I began to consider the ways that my Play Portals project could be used in institutional spaces focused on productivity, such as universities, office buildings, and hospitals, but also in institutions whose aim was more related to fun and playfulness, such as music festivals and art events. So, when the prompt for our fourth studio project was to focus on research and investigation, I decided to investigate the ways that these different institutions overlapped and how I might be able to apply some of the fun and playful elements of festivals to other institutional spaces.
My motivation was to further blur the line between work and play, as Hannah Arendt suggests is necessary for individuals to move away from “dark times” and towards political action, but also to explore my interest in the often alienating and cold feeling invoked by institutional spaces and its effect on how people interact within them. With the emergence of an asocial society named as one of the sixteen key global challenges by the Canadian government in 2018, and the Covid-19 Pandemic accelerating the process, the return to physical spaces is an opportunity to reassess the ways we might use institutions as places of connection rather than sites of impersonal bureaucratic relations.
Research and Ideation

My conversations with Amber during the ideation phase were very helpful. She drew my attention to some existing works and artists that invoke a similar theme, such as the work of the Situationists, a group of artists and intellectuals in the 1950s-60s who created “situations”, or events intended to evoke genuine human interaction and experiences in a society where social relations are mediated through images. I found their idea of psychogeography to be interesting, which is the “the study of the precise laws and specific effects of the geographical environment, consciously organized or not, on the emotions and behaviour of individuals” (Debord, 1955). I imagine the institutional spaces to be an environment this form of study could be applied to, and by gathering insights on how these spaces make people feel, I might be able to get a better idea of what festival tactics I could employ and what specific locations for events I could use to maximize the benefit for those who attend the festival.


In order to understand how I could apply festival tactics to other institutions, I first had to define what a festival is, and define what other institutions I would want to apply festival tactics to.
What is a Festival?
Drawing from an investigation into a collection of existing festivals and existing definitions, I used the following traits to develop the definition of a festival as it pertains to this project:
- Time Based
- Collection of performances and events
- Performances and events are held in a variety of locations across the festival grounds
- Involves live music, art installations, transformation of a place
- Often held outdoors
What Institutions Could Benefit from Festival Tactics?
Site 1: Emily Carr University of Art and Design
When considering possible sites for the project, I decided I would draw on my current position as a student at Emily Carr and make the first festival prototype at the school. It would be an opportunity to test the scale and feasibility of the project in an environment that would be open to the idea of a festival, especially considering the fact that it is an arts school where there are often creative events and performances going on. Indeed, the nature of the school made me consider how a festival might lead to meaningful change in an institutional space that already incorporates arts and culture as a part of it’s everyday.
Site 2: 555 Great Northern Way, Office Building
There is a large office building next to ECUAD, and many ECUAD design professors have connections to companies based in the building. I hope to draw on these connections to propose hosting a festival in the building.
Site 3: Hospital (TBD)
Through my conversations at open studios with people who have experienced long term hospitalization, I believe there are several elements of music festivals that could be greatly beneficial to patients if applied to a hospital setting. Through my work in the Health Design Lab, I hope to make connections with local hospitals and eventually find one to partner with for this project. This would be the final location, as there would be several ethical and privacy concerns that would make hosting a festival especially difficult.
Prototype
Once I had decided site for my first prototype, I began to consider what I could create to communicate my intentions and set the framework of the festival within the remaining timeframe for the studio project. It quickly became clear that I would not have the time to actually produce a festival in three weeks, so, I set my scope to creating a visual identity and a framework I could use as a launchpad for the creation of the actual festival. I decided to create a set of informational materials, drawing from materials provided at most festivals, including a poster with a lineup, a map of the festival grounds, and a schedule. The latter two I planned to build into a festival app that would serve as a sort of guide.

After I decided on my deliverables for this stage of the project, I started looking around for inspiration of how to convey my intention through a visual identity. I was originally wanting to take pictures of the walls of Emily Carr and use them as a backdrop to the design that I would create. When I went to go take the photos, I was struck by how much the outlets look like faces. It made me think of how the electrical system of a building is a sort of an analogy for the people within the building. Electricity is moves organically in a way, kind of like it’s alive, although it is structured and controlled for a functional purpose. It also is something that is connected throughout the building, and that the building wouldn’t be able to function without. With this in mind, I started taking pictures of outlets instead of the walls, with the goal to tie in the theme of electricity as part of my visual identity for the festival.


I started off by looking at all I started off by making some little cartoon drawings of outlets trying to like really draw on the idea that they look like faces and making the middle characters, but I wasn’t really happy with how those turned out.
I decided instead to take some of the photos I had the outlets and distort them to give them a sort of photocopier-esque look. I thought was a bit edgy, which would be suiting for the setting of Emily Carr. It also would go nicely with the institutional green colour I wanted to incorporate as a major part of the colour scheme.
I uploaded the outlet images to Photoshop and I edited them in the to the style of my liking, adding text elements for the logo, date, and location. I also edited the bottom outlet “mouth” to make it look like it was smiling.

Next, I added illustrations that I had made on procreate to make a poster with a lineup as the initial product of my project. And for the lineup, I use some names of real musicians and artists at the school and within the Vancouver community, along with some made up names. The illustrations were inspired by circuit diagrams.



After making the poster, I moved on to making an app for the festival. I used to the outlet image and the logo from the poster for the loading page. Then I made a menu page where I took images of of power cords/plugs and applied the same effect to them as I did to the outlet in Photoshop, and used them as menu options. I decided to keep the text mostly as my own writing in procreate. I thought that it created a writing on the wall effect that translated nicely into the idea of doing an institutional critique of a university. It reminded me of leaving secret messages on desks or bathroom stalls.

To create the festival map, I took a campus map from the Emily Carr website and made it grayscale. I decided to colour in rooms with institutional green to indicate that there would events happening in that space, and I then labelled the different events spaces.
The schedule page, largely inspired by the Resident Advisor’s app layout. I also added a feature for users to save their favourite events and filter events based on different variables.


The artist info page, consisting mostly of made-up artist names, would include a breif description and links to their website/social media.

Future Directions and Reflection
Clarity of Critique
Reflecting on the project, the biggest concern I have the lack of clarity there is surrounding the intent of the festival. Although it is not a protest, it is still a critique of the alienation that bureaucracy in institutions creates. Without the slogan of “an institutional experiment”, that message seems to be lost, based on the feedback I received during my design studio critique. I will do further prototypes of the branding and work on developing the “info” page to make the message clearer.
Co-Designing a Festival
I would like to work more on making a co-design plan for the festival, where members of the institution that would be partaking in the festival would also be able to contribute to creating it. This could be done by reaching out to students/workers/patients (depending on the setting) and having them contribute their own art or music, or to help with the planning and setup of the festival. In this way, the festival would be able to empower people to become an active part of the mission. The co-creation process may be just as beneficial in creating real, more long lasting change in relational dynamics as the festival in itself. In my personal experience, going to festivals where I am volunteering or working to make the festival happen makes for much stronger connections with the people I encounter.