Previous Work

Project 3

Similar to my previous explorations, I created a few more prototypes, experimenting with color and typography.

I tried creating packaging entirely based on typography to increase legibility of information.

Chips pack redesign taking inspiration from Pop Chips
Pasta Sauce Redesign taking inspiration from Great Value Pasta Sauce

However, these prototypes too lacked the appetite value and ended up looking like packs meant for niche, high end stores. Hence from here on my attempt was to try and maintain the appetite value of the packaging.